Italian fisherman and their families began settling in the northwestern part of downtown San Diego in 1906. They came mostly from San Francisco in the wake of the earthquake that had struck that Northern California city. Construction of Interstate 5 in the 1960’s and 1970s eliminated over a third of the neighborhood. However, in 1994 the Little Italy Association of San Diego was formed, and the neighborhood organized to promote its heritage. In addition to the many Italian shops and restaurants in SD’s Little Italy, several events are held in the neighborhood. This intimate area features an eclectic mix of buildings, personalities, and activities. FESTA San Diego brings out the best of the neighborhood each year. The festival continues to draw big crowds to India Street, where world-class cuisine and culture convene in delicious ways. On Saturday mornings you can attend the Little Italy Mercato from 9:00 a.m. to 1:30 p.m. This farmer’s market features fruits, vegetables, bakery, and locally caught seafood. On Sunday October 14th, Little Italy will host FESTA! It’s all day celebration of Italian heritage and tradition. The celebration will feature live music, food, a bocce ball tournament and more.